The Travelodge brand, was one of the first motel chains in the United States opening its first location in San Diego in 1940. During its early years, Travelodge emphasized itself as a budget motel chain that offered functional accommodations at rates lower than other chains by shunning fancy frills in favor of functional amenities such as comfortable beds, free TV and room phones, carpeted floors, in-room coffee pots and swimming pools. Targeting families with children, it is best known for its mascot Sleepy Bear, a half awake teddy bear wearing a sleeping cap with his name, a robe with the Travelodge logo, and slippers. Some time ago, Travelodge would give a free toy plush bear to any child staying in the Sleepy Bear Den room, of which every Travelodge had at least one. These rooms were decorated with Sleepy Bear material with lampshades, comforters, curtains and posters themed after Sleepy Bear. Extras included a VCR in which children’s films could be rented in the lobby. Today there are over 345 Travelodge locations in the United States.
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