Sweden, (AP International) - In a new category for outstanding contributions to the apparel industry, the Original Retro Brand was awarded the prestigious Nobel Prize this morning. At a press conference at the Swedish Consulate, Nobel Laureate Uri Niddyit, made the announcement before a standing room only crowd that erupted in delight at the news. The main focus of Niddyit's speech highlighted the Original Retro Brand's commitment to making the softest, best fitting, most comfortable, and most fashionable apparel on the planet.
Original Retro Brand's CEO Marc Herman could not be reached for comment, as phone lines have been jammed, and company computers have crashed due to outpouring of well-wishers trying to make contact.
A statement was released by Original Retro Brand Marketing Director Cassidy Moore, which said "All of the shirts, fleece, thermals and hats, from size extra-small to double extra large, are honored the Swedish Academy & Royal Swedish Academy of Sciences, Arts & Fabrics of the Norwegian Nobel Committee, have bestowed this award upon them."