TIN IT TO WIN IT! The Fort Wayne TinCaps crowned Original Retro Brand May Retailer of the Month!
Ok, I’m sure the Ft. Wayne TinCaps would prefer another Midwest League Championship like in 2009, but the honor of being the Original Retro Brand Retailer of The Month will still be a nice addition to their trophy case.
I had the pleasure of speaking with the team Merchandising Manager, Karen Schieber (left) about her experiences since joining the San Diego Padres Single A Affiliate….
Andy: Have you always been a baseball fan, and how did you end up working for the TinCaps?
Karen: I actually grew up without television and listened to St. Louis Cardinals games on the radio, so yes, I am a big baseball fan.
I’m sure that influenced me in that I always knew I wanted to work in a sports related field. I was lucky enough to get an internship with the Frisco Rough Riders through a sorority sister while I was at Oklahoma State, which led to a position with the Greenville Drive, and eventually my current position with the TinCaps starting in 2009.
Andy: 2009 was a good year to start, eh?
Karen: You can say it was unreal. It was really such a perfect and exciting season to be involved in my first year with the team. There was a buzz before it even started as the organization had just opened a new ball park downtown (Parkview Field) and the team switched their name and look from the Wizards to the TinCaps. The team set a franchise record for wins (101!) and attendance (378,529 came through!) enroute to the Championship. Not coincidentally, the team success boosted our sales in the team store all year.
Andy: Not a bad rookie season for you! I know the season is young, but I’m curious as to what you do in the off-season. Is the stadium store open year -round? Do you have the winter months off like teachers have summers off (to go to TinCaps games no doubt)?
Karen: Actually the off-season is more crazy-busy then the regular season. In addition to the Stadium store remaining open all year, the team opens another store at the Glenbrook Mall for the Holiday season. So basically it’s like having two opening days busy!
Andy: I assume you are directly involved with the buying and merchandising for all store set-ups. Can you give us a quick description of what that experience is like?
Karen: I do a good deal of the buying when I attend the Winter Meetings, which is really the only trade show I attend. As far as merchandizing the stores, I really enjoy the opportunity to use my creativity in bringing out the best for our team and the products we carry/display. It’s fun and rewarding to see people enjoy the store the way they do, and to hear so much constant positive feedback.
Andy: We’re extremely excited for your personal and team success, and so appreciative that when you attend those Winter meetings, your buying plenty of the Original Retro Brand. Can you tell us what it is about our brand that works so well for you?
Karen: Obviously the retro look and feel are key, and you know you’re going to get a product that lasts. I find the brand is consistent year in-year out when it comes to delivering quality and new styles. To borrow a well known tag line, the Original Retro Brand simply “sells itself.”
Thanks so much to Karen for taking the time to join us between innings today, and congratulations to the Ft. Wayne TinCaps for being named the Original Retro Brand Retailer of The Month for May, 2012.
If you’re in the Ft. Wayne, Indiana area, try and catch a TinCaps game and visit the team store!
Store Hours – Non Game Days
M – F: 10am – 5pm (closed Sat & Sun)
Store Hours – Game Days
M – F: 10am – 4pm (Re-Open when gates open.) Saturday – 10am – 4pm (Re-Open when gates open.) Sunday – Open when gates open.
You can also shop online at The Orchard team store.





































